Now Then Magazine

Now Then Magazine required a conceptual map for the rear cover of the Manchester edition and the sister magazine in Sheffield. We provided a completely new concept to help readers navigate to different areas of the city and discover events, restaurants and shops. We collaborated with our designer friend Arran Murphy.

A map of Manchester, but not as you know it
‘I want it to look like a bag of skittles has been dropped on the page.’ Working with creative concepts is something we love doing. Now Then Magazine commissioned us to make a creative concept a reality on the printed page.
An abstract concept with a practical application.
Aligning the creativity with a useful function was the biggest challenge for this project. Each cluster on the map represents a conurbation within the city. Each point within the cluster represents an independent business featured within the covers of the magazine.
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